In this section, discover the compelling incentives for building your brand in conjunction with Bill Elliott. Not only will your organization tap into Bill Elliott’s expansive fan base, but it will reap the added affiliations of motorsports and NASCAR as a whole.

Why NASCAR?
NASCAR racing is a sport of enormous popularity, which continues to grow in fame every year. With its exciting components and large fanbase, NASCAR offers an assortment of lucrative licensing opportunities.

Why NASCAR is the Right Choice for Your Product:

• Growing popularity: NASCAR is the second most watched sport on television, drawing more network viewers than baseball, basketball or hockey.
• Family values: NASCAR teams and drivers rely on family involvement and many fans have made their love of racing into a family affair.
• Duration: NASCAR has a tightly packed schedule of events, with few empty weekends during racing season.
• Consumer accessibility: In NASCAR, fans feel like a part of the sport, not just spectators. Numerous fan events and appearances by racing stars make fans feel more emotionally involved in the sport.
• Consumer loyalty: 40 million Americans watch at least 9 hours of NASCAR programming each week, from radio, television and print media.
• Diverse consumer base: 32% of NASCAR fans are 18-34 years old and 26% are 35-44 years old. 40% of NASCAR fans are women.
• Plentiful Consumer Market: 42% of NASCAR fans earn more than $50,000 a year
• Vivid Associations: The sport of auto racing symbolizes speed, risk and excitement. It also represents technological innovation and athletic skill.

You've decided on NASCAR, now why Bill? Keep reading!

: Return to Main Page :