Why Invest Sponsorship Dollars in Bill?
When it comes to making a decision in terms of allocating sponsorship dollars, an organization must assess whether their potential partner espouses the values and messages that the organization wishes to send to its public.

There are many compelling reasons to invest in Bill Elliott as a figurehead and partner with your organization:

Bill Elliott embodies great values and attitudes: Bill’s Southern charm and his commitment to his family have made him one of the most popular and well-liked personalities in sports. In addition, his tremendous achievements, passion and success in racing have gained him the respect of NASCAR fans. Bill’s loyalty to his family, fans and team, along with his winning attitude, make him a trustworthy, gracious partner in your sponsorship agreement.

Bill Elliott is more accessible than ever before—Bill will be available to help develop your brand even on weekends when he is not racing. Depending on your level of sponsorship, Bill is ready to do what it takes to assist your company, through venues like television and radio advertising, in-store promotions, autograph signing, and additional outreach to key to partners.

Bill Elliott is recognized and adored by NASCAR fans—Bill has been involved with NASCAR for over 25 years now and fans consider him a part of their family. He has a natural rapport with NASCAR’s fan base, because he embodies and promotes many of the values held dear by NASCAR fans. His bond with the NASCAR fan base is evident in the fact that Bill Elliott has been voted “NASCAR’s Most Popular Driver” a record 16 times!

Bill Elliott appeals to one of the most coveted sectors of the NASCAR fan base—The ultra-loyal fans who have “grown up” with Bill Elliott are the most die-hard, brand loyal fans in all of NASCAR. Bill’s typical fans are “Baby Boomers” and “Generation Xers,” well-educated demographic groups with mid-high incomes who comprise a significant portion of the spending power in the United States.