Why Invest Sponsorship Dollars in NASCAR?
For years now, corporate America has recognized the high value of partnering their organization and brands with the NASCAR series: NASCAR fans are intensely brand-loyal, devoted to their sport and its sponsors, and feature prime demographics.

Investing in NASCAR sponsorship will reward your business with:

Wide Exposure— The NASCAR NEXTEL Cup is in the midst of an explosive growth of sponsorship revenue and is the fastest-growing spectator sport in the United States. Boasting over 215 million TV viewers, more than 7 million fans attending events annually, and the longest season in professional sports, the Nextel Cup Series is the apple of corporate America’s eye. Opportunities for exposure may include the following venues:

• At the track- before, during or after the race
• On television, during race coverage and in news reports
• On the highway, as the car and its hauler are driven to an event
• At company events, with show cars and/or drivers
• At car shows

Strengthened Brand Identity—Fortune Magazine describes NASCAR racing as being “The most openly commercial sport ever devised.” Since corporate logos serve as team uniforms, fans identify their favorite drivers by the brands they wear. Many Fortune 500 companies have recognized this as well, as NASCAR boasts more Fortune 500 sponsor participants than any other sport.

A Brand Loyal Fan Base—NASCAR is the number one sport in terms of consumer product brand loyalty. An astounding 72% of NASCAR fans buy sponsor products, dwarfing the average 34% of all other sports.

Opportunities in the Retail Market—Numerous opportunities exist with respect to licensing merchandise in affiliation with a race team. Sponsors have found their affiliation with NASCAR to be highly effective in retail for product feature and display.

The Most Coveted Demographic in the Land—NASCAR fans comprise one of the most coveted demographics in the land. The average NASCAR fan is well educated, has an income of $45,000 and has an average age of 36. Furthermore:

• 41% of NASCAR fans have attended college
• 62% of fans are male, 38% are female
• 68% of fans are married
• 38% of fans have children
• NASCAR fans are 5% more likely than the general American population to travel, make investments, drink wine and use cell phones